For this first meeting, the management of communications between the communications leaders of the Nazareth Province, which is part of a main objective and in line with those desired by the General of the Pious Schools, is socialized by referring to communications. “Promoting the identity, communion and co-responsibility of the charism between religious, lay people and the different audiences of the educational community through our channels of communication”.

This meeting begins on Wednesday, February 14th with a Eucharist presided over by Fr. Luis Santiago Figueredo, who invites us to communicate the good news and develop that great workshop from the inside to be able to communicate with success and harmony to the outside.

The presentation of the entire meeting is carried out through specific objectives aligned with the Strategic Plan of the Provincial Coordination of Communications and the message of the Holy Father Francis for the 54th World Day of Communications asking the Virgin Mary to inspire us and help us build stories of peace, stories of the future and show us the way to travel them together.

The first presentation was given by Fr. Daniel Toro Candamil, entitled Intuitions of Calasanctian communication.

In this space an analysis is carried out from a perspective of Calasanz as an issuer, who was in constant communication with his religious, works and accompanied people; inquiring into those means or ways that allow us to understand a structure and communication with children, young people and adults of our presences, with a Calasanctian and, perhaps, evangelical sense. Fr. Daniel immerses us in the different letters of Calasanz, taking as reference the Opera Omnia, and we detect a structure that invites assertive communication, to the reception that Saint Joseph inspired with each letter that he embodied and all the resources with which the Order counts in order to refer when producing content for our different audiences.

In the afternoon, each responsible person performing a prior analysis of reality, presents us how his institution is in the subject of communications and the different channels with which he has to be able to prepare content for his Eeducational communities. We can demonstrate the lack of resources and suitable personnel that each work has and in the same way the interest in being constant in the work of communicating.

For the closing of the first day and in articulation with the ICCE-Nazaret, Germán López (Coordinator of Training and Research) delves into the 10 elements of Calasanctian identity and its transversal axes, landing into the dynamics of communications, collaboratively building a simple model of implementing the elements of Calasanctian identity in the organizational communication of the different educational institutions.

With this exercise we seek to live and reflect – faithful and creative – the charismatic intuition of our founder in everything that we produce with clear principles and bases on which the whole organization is based. We cannot build a message without knowing whom to turn to, let alone without our identity as Calasanctian and as Piarists.

On the second day (Thursday, February 13) we work on the topic of communicative planning with the Creategia Group, an agency headed by Vladimir Clavijo (professional in communication with an emphasis on advertising), where each of the participants gives a recognition in the concept of communication and the construction of a global map of tools and strategic approaches that allow the informative growth and positioning of the educational theme in the places where its management is projected.

The activity takes place in three moments.

  • The first is a workshop seminar with a duration of 4 hours in which topics of strategic communication, social marketing and a closure related to digital marketing are presented.
  • In a second moment, lasting 2 hours, participants engage in a Design Thinking and Visual Thinking activity (created and developed by Creategia) with which each participant will be able to internalize and design a first model of planning and adaptation of his own communication plan. This activity of fast-cards allows each area and school to carry out a personalized plan and adapted to the communicative reality of each participant.
  • The last and third times are the final presentation and review of each plan made and its adjustment using an Excel document that contains the steps to follow for the implementation of the planned.

On Friday the 14th we started the day with a strategic communication consultancy for the organization led by Camilo Jaimes, Social Communicator with experience in designing and executing communication strategies, public relations (RR.PP.), internal communication and marketing.

This presentation was intended to advise on how the team, as responsible for the Nazareth Province, must be aligned with the organization’s strategy to unify the contents without losing sight of its objectives and purposes. To do this, it was structured in three parts:

  • What is an organization’s Office of Communication, where being a review and understanding of the elements that make up a communication policy
  • Business model vs. communication strategy as concepts to be able to understand the organization and correctly arrange the communication or content that is used in the different official channels.
  • The revision of the business model as a starting point for the definition of communication activities.

The meeting concludes with the Eucharistic celebration presided over by Father Daniel Toro, who invites us to be that light that guides to reach the place where that message must be sent. The importance of going and proclaiming the gospel from a classroom to the place where we are capable of service, with a lot of companionship, to make this life become news to welcome the other, which, ultimately, is what allows us to feed our inside and to be able to proclaim the gospel.

We thank God, the Provincial Congregation, the administrative staff and the participants for their willingness to develop this meeting, which allows us to continue to grow in the intention of bringing a message of peace, aligned with our objectives to continue to share in communion, identity and co-responsibility.

César Julio Pinzón